Fee talk. Secure futures. Nest eggs. Blah, blah, Blah. 

Superannuation is the last thing on your mind when you’ve just started working and barely know what you’re doing. So instead of talking retirement, we tapped into something more immediate: first day fails. Awkward, universal, something Gen Z can actually relate to. "Start Strong" reminds young Aussies not to sweat the small stuff, and instead focus on what they can control. Like their super. And it worked. 11,595 new members over 6 months vs 5,557 in previous year. Up a whopping 108.66% YoY. ​