A birthday cake that's good for your brain.

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Meals on Wheels was turning 70. For their birthday, they asked us to create something Australians wouldn’t forget. So we made an unforgettable cake. In partnership with leading nutritionists and brain health experts from NeuRA and UNSW, alongside an internet-famous pastry chef, we created a brain-friendly cake. Made with ingredients linked to better cognitive health, it helped spark conversations around dementia.

 

The first slices were shared with the Meals on Wheels community. Customers, volunteers, the people at the heart of it all. Then it made its way to journos, foodies and public figures, where it went gangbusters. And so anyone could make it, the recipe was made downloadable via a small donation to Meals on Wheels.